Breaking new ground in sponsoring
Audi sees itself as a pacesetter in progressive technology. So this is why Audi takes new routes in sponsoring too. Its concepts are designed for the long term and the work of the new generation is given strong support. The target is to produce special achievements by targeted promotion.
Future-oriented partnerships
Regardless of whether in the sports or cultural sector – Audi’s commitments support people who are following a vision, in fields providing a new stimulus – like Audi itself as one of the leading manufacturers of high-quality automobiles.

This includes sports sponsoring, cultural funding and support for international summit meetings. Audi takes pleasure in inviting you to visit the different events, concerts and sports functions.
The fascination of winter sports and Audi driving pleasure – a partnership of dynamism and perfection.
Golf unites style and passion in an ideal way – a perfect reason for Audi to support it.
Audi and cycling originate from one and the same idea - sovereign mastery of a technique.
Top-class football meets high-end cars. Sportiest Audi models the choice of top football players.
Innovative enthusiasm and creativity at the highest level link Audi with interpretations in music literature.
Annual WEF meeting in Davos and annual IMF meeting in Dubai – the Audi commitment in politics and economics.
The Audi Tradition events make automotive history an experience.
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